"Thoughts About Fiction" -- the title of this blog -- could easily extend well beyond literature.
How about marketing, for instance?
What about this assertion from the folks at Raaka, a maker of what might be called artisanal chocolate bars:
"This chocolate is years in the making. Our bourbon casks have lived multiple lives before we receive and fill them with cacao. As they age, the young impressionable beans absorb the history and wisdom of the bourbon before them." (my emphasis)
Really?
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